Photograph, Fremont, California, 1986.
Already a consummate showman, Steve thought it would be a great idea to pitch Ross Perot at a formal luncheon set up at the abandoned warehouse where he planned to build the NeXT factory. To invent cool new technology required investors like Perot and good storytelling was part of the game. He waved his arm around the abandoned warehouse and told Ross they would build the world’s most advanced robotic assembly line and sell 10,000 computers a month. Ross was blown away and wrote a check. Later, he said it was the worst mistake he ever made.